"When it comes to finding content on Google Play, our goal is to empower parents by giving them practical information and better tools for making decisions. Our new family star badges convey the specific age range that an app, movie or book was designed for. On our app detail pages, you’ll now find a new label telling you when family apps are ad-supported and new locally relevant content maturity ratings. Finally, Google Play has updated parental controls, so you can restrict downloads, purchases or streaming of mature content.
We’re rolling out the new family discovery experience over the next couple weeks, and many of the best-known brands in family entertainment are celebrating along with us. Check out our featured collection of new and exclusive content, including Legacy Games’ Crayola DJ, TabTale’s Cutie Patootie, Speakaboos’ Thomas’s Musical Day for Percy, The Jim Henson Company’s Doozers-Play Along Stories, and more -- just a tap or two away."