Learning intention: Can I create a digital logo?
Success Criteria:
1) I can understand what makes a logo effective
2) I can recognise famous company logos
3) I can understand how colour can affect perceptions
4) I can design a logo for a new company
1) I can understand what makes a logo effective - 5 mins
Dictionary Corner:
logo
noun
- a symbol or other design adopted by an organization to identify itself or it's products
An effective logo is a distinctive, appropriate graphic which is simple in form.
distinctive = stands out or easy to recognise
appropriate = suitable for the company or product being sold
graphic = picture or image
simple form = not a detailed picture or image
2) I can recognise famous company logos - 10 mins
How many can you and a partner get??
3) I can understand how colour can affect perceptions - 5 mins
Advertisers and psychologists have done many tests and studies to see how different colours make people feel. It does not work every time with every person but the results generally show:
4) I can design a logo for a new company - 25 mins
Your teacher will demonstrate how to create a logo using PowerPoint!
Choose 1 company scenario - 20 minute countdown timer starts
a) A new sports company is starting up that have designed the most amazing new football that goes twice as fast in the air and can curl and swerve twice as far.
They are called HYPERBALL.
Hyperball
b) A new restaurant company has just started up in Bangkok that are aimed at kids having fun! They have arcade games, foam ball parks, loads of toys and unlimited icecream.
They are called FUNYUM.
c) A new company is starting up very soon that will be selling the worlds first underwater laptop! You can take it to the beach, use it in the pool and even when you are scuba diving without worrying about it breaking!
They are called AQUATECH.
Aquatech
Look at your partner's logo, have they created an effective one?